Within the framework of the HIVI project, related to the history of online virality and supported by the Luxembourg National Research Fund (FNR) (C20/SC/14758148), this conference, organised by Fred Pailler and Valérie Schafer (C²DH, University of Luxembourg), will analyse the role that platforms and diverse stakeholders (i.e., celebrities, entrepreneurs, companies, politicians, NGO, journalists, activists, users, etc.) play in the spread, diffusion, circulation or moderation and invisibilisation of digital content.
It will intertwine case study based approach and more theoretical ones, and question methods, audiences, formats, discourses, reception, etc. to better unfold the complexity of viral contents and the key notion of influence.
30-31 March 2023
Black Box, Maison des Sciences humaines
11, Porte des Sciences
L-4366 Esch-sur-Alzette
Free entrance.
Programme
Thursday, 30 March 2023
| 14.00 |
Welcome |
| 14.30 |
Influence Everywhere |
| Chair: Alexandre Coutant |
|
| The domestic life turning viral. The female emancipation of cleaning influencer by Raffaella Scelzi |
|
| Can we learn about the Holocaust in 60 seconds? Memetic Modes of historical storytelling on TikTok by Tom Divon |
|
| 15.45 |
Break |
| 16.00 |
Influencer Creep: The Platformization Of Art Worlds by Sophie Bishop |
| Individual attachment and player’s virtual assets circulation in a Massively Multiplayer Online Games by Bruno Vétel |
|
| 17.15 |
Break |
| 17.30 | Keynote by Richard Rogers, “Deplatforming and the politics of removal” |
| (moderation by Fred Pailler) |
|
| 18.30 | Dinner for conference speakers |
Friday, 31 March 2022
| 09.30 | Keynote by Tommaso Venturini, “Memecry: repetition-with-variation in online subcultures” |
| (moderation by Valérie Schafer) |
|
| 10.30 |
Break |
| 10.45 |
Politics of influence |
| Chair: Catherine Tebaldi |
|
| Is virality a digitally native concept? Issues for history of information flow and political debates by Maël Pegny |
|
| Reactive communities and affective hype: a methodological proposal to seize the formation and circulation of ‘anti-system’ assertions on a Youtube channel by Nelly Quemener |
|
| Playing hide and seek with the algorithm: a story of shadowbanning and abusive censorship on TikTok by Thibault Grison |
|
| 12.30 |
Concluding remarks |
| Lunch |