Histoire contemporaine européenne

Virality, platforms and influence

30 Mars 2023 à 31 Mars 2023

Virality, platforms and influence
A conference organised within the frame of the HIVI Project.

Within the framework of the HIVI project, related to the history of online virality and supported by the Luxembourg National Research Fund (FNR)  (C20/SC/14758148), this conference, organised by Fred Pailler and Valérie Schafer (C²DH, University of Luxembourg), will analyse the role that platforms and diverse stakeholders (i.e., celebrities, entrepreneurs, companies, politicians, NGO, journalists, activists, users, etc.) play in the spread, diffusion, circulation or moderation and invisibilisation of digital content.

It will intertwine case study based approach and more theoretical ones, and question methods, audiences, formats, discourses, reception, etc. to better unfold the complexity of viral contents and the key notion of influence.


30-31 March 2023

Black Box, Maison des Sciences humaines
11, Porte des Sciences
L-4366 Esch-sur-Alzette

Free entrance.



Thursday, 30 March 2023

Influence Everywhere 
  Chair: Alexandre Coutant 
  The domestic life turning viral. The female emancipation of cleaning influencer 
by Raffaella Scelzi
  Can we learn about the Holocaust in 60 seconds? Memetic Modes of historical storytelling on TikTok
by Tom Divon 

Influencer Creep: The Platformization Of Art Worlds 
by Sophie Bishop
  Individual attachment and player’s virtual assets circulation in a Massively Multiplayer Online Games 
by Bruno Vétel
17.30 Keynote by Richard Rogers, “Deplatforming and the politics of removal”
  (moderation by Fred Pailler)
18.30 Dinner for conference speakers


Friday, 31 March 2022

09.30    Keynote by Tommaso Venturini, “Memecry: repetition-with-variation in online subcultures”
  (moderation by Valérie Schafer)
Politics of influence
  Chair: Catherine Tebaldi 
  Is virality a digitally native concept? Issues for history of information flow and political debates
by Maël Pegny 
  Reactive communities and affective hype: a methodological proposal to seize the formation and circulation of ‘anti-system’ assertions on a Youtube channel  
by Nelly Quemener 
  Playing hide and seek with the algorithm: a story of shadowbanning and abusive censorship on TikTok  
by Thibault Grison 
Concluding remarks 


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