Contemporary history of Europe

Online Virality: Past, Present, Future

18 November 2024 to 20 November 2024

History of online virality (HIVI)
The final conference on the history of online virality (HIVI) will take place from 18 to 20 November 2024 in Belval.

The HIVI project (supported by the Luxembourg National Research Fund, C20/SC/14758148) is coming to an end after three exciting years. Its final conference on the history of online virality will take place from 18 t0 20 November 2024 at the Black Box (Maison des Sciences humaines). The theme for the conference is: Past, present and future of online vitality. Thanks to our international speakers, we will discuss various topics, including among others the methods and archives historians may use to understand virality, the roots of viral marketing, historical images that have gone viral, popular memes, virality on Mastodon and the future of virality in the age of AI.

18 - 20 November 2024

Black Box, Maison des Sciences Humaines, Campus Belval
11, Porte des Sciences
L-4366 Esch-sur-Alzette

Attendance is free and open without registration.

 

Programme

18 November 2024: Past Virality 

14.30    
 
Welcome and opening
 
15.00

 
Design and Manipulation: a History of Persuasive Computing
Romain Badouard (Carism, Panthéon-Sorbonne University)
 
15.45
 
Roundtable
Chair: Benjamin Thierry (Sorbonne University) 
  with:
  • Romain Badouard (Carism, Panthéon-Sorbonne University) 
  • Julia Göke (C²DH, University of Luxembourg) 
  • Carmen Noguera (C²DH, University of Luxembourg) 
  • Iris Pupella-Noguès (Sorbonne University) 
17.00
 
Break
 
17.30
 
Complementary Interreg event (in French)
 
  Public presentation and discussion on Media & Hate Speech with Samuel Vernet (Aix-Marseille Université) and (tbc), within the Cycle de rencontres sur l’influence des médias et la désinformation (GRACE project), co-organised with Céline Ségur et Laurence Corroy (CREM, Université de Lorraine) 
 
19.30 Dinner

19 November 2024: Current Virality

10.00    

 
Beyond Virality: The Triumph of “Niche” Content on Algorithmically Ordered Platforms
Idil Galip (University of Amsterdam)
 
10.45
 
Break
 
11.00
 
Roundtable
Chair: Alina Volynskaya (C²DH, University of Luxembourg) 
  with  
  • Stéphane Bortzmeyer (Afnic)
  • Marie Flesch (CNRS-Université Paris Cité)   
  • Idil Galip (University of Amsterdam) 
  • Francesca Musiani (CIS, CNRS) 
12.15
 
Lunch
 
14.00
 
Hands-on Virality, Participatory Workshop: Decode a Meme
 
15.30
 
Break
 
16.00
 
Roundtable Methods and Archives
Chair: Florentina Armaselu (C²DH, University of Luxembourg)
  with  
  • Ben Els (Bibliothèque nationale du Luxembourg) 
  • Alexandre Faye (Bibliothèque nationale de France) 
  • Quentin Lobbé (Humboldt Universität) 
  • Fred Pailler (C²DH, University of Luxembourg)  
17.15
 
Break 
 
17.30
 
Feedback on the hands-on activity
 
19.00 Dinner

20 November 2024: Future Virality

10.00    

 
Memes as Speculative Tools for a Future we Would Want
Chloë Arkenbout (Institute of Network Cultures, Amsterdam University of Applied Sciences)
 
10.45
 
Break
 
11.00
 
Roundtable
Chair: Sofia Papastamkou (C²DH, University of Luxembourg)
  with  
  • Chloë Arkenbout (Institute of Network Cultures, Amsterdam University of Applied Sciences) 
  • Frédéric Clavert (C²DH, University of Luxembourg) 
  • Gabriele Marino (University of Turin)  
  • Albin Wagener (Université Catholique de Lille) 
12.15 Closing remarks and lunch