Keep calm and carry on. Historicizing online virality
The purpose of our Hivi research project (https://hivi.uni.lu) is to historicise and to contextualise online virality through the different ages of the Web. This allows to grasp the evolution of digital cultures, as well as the changes of platforms, audience, formats, and the cross-platform, transnational and transmedia circulations of Internet phenomena (memes, online challenges, etc.). There are also continuities of practices to be retrieved, such as trolling, participation and remix.